Do you actually know how profitable your store was yesterday?

Shopify shows revenue. Meta shows ROAS. Neither shows what actually hit your bank. We do — every day, line by line.

Three fields. We respond within 24 hours.

Same revenue. Three very different months.

Three real-shaped scenarios. Same top-line number on Shopify. Wildly different bank deposit.

Monthly revenue
$50,000
Real net profit
$22,000
Lean COGS, in-house fulfillment, no debt service.
Monthly revenue
$50,000
Real net profit
$11,000
Average COGS, 3PL fees, modest ad spend.
Monthly revenue
$50,000
Real net profit
$2,000
Heavy COGS, loan repayments, soft ROAS.

Most founders never see this number. They check Shopify in the morning, glance at Meta's ROAS, look at the bank balance, and stitch together a guess. There is no single place that subtracts COGS, shipping, fulfillment, loan repayments, and ad spend from yesterday's revenue and shows the result.

That is how a brand ends up surprised at the end of the quarter. The top-line looked fine. The bottom-line did not.

What we actually show you.

Four views. Updated every morning. Built on top of your live store data.

Every day. Every order. Every cost. Net profit at the bottom.
dashboard.tearawaymedia.com / ledger
Daily Profit Ledger
Tuesday, May 5
Live
Revenue
$8,420
COGS
$2,547
Ad Spend
$1,890
Net Profit
$3,142
Order Revenue COGS Ship Fulfill Ads Net
#10482 $1,850 $555 $42 $18 $415 $820
#10481 $1,140 $342 $28 $14 $256 $500
#10480 $2,260 $678 $36 $22 $508 $1,016
#10479 $890 $267 $24 $12 $200 $387
#10478 $1,430 $429 $32 $16 $321 $632
#10477 $850 $276 $26 $13 $190 $345
Daily total $8,420 $2,547 $188 $95 $1,890 $3,142
Per-SKU margin. So you know which products are worth the ad spend and which are loss leaders.
dashboard.tearawaymedia.com / products
Product Economics
Last 30 Days — All Products
Sorted by margin %
Product Sold Revenue COGS Net / Unit Margin
Trail Pack Pro SKU-TP-001
187 $48,620 $13,090 $118 46%
Summit Hardshell SKU-SH-002
94 $32,900 $11,515 $152 43%
Ridge Insulated Mid SKU-RI-003
142 $28,400 $11,360 $80 40%
Field Glove (Heavy) SKU-FG-004
312 $15,600 $8,580 $22 28%
Base Layer Crew SKU-BL-005
428 $17,120 $10,272 $16 22%
Camp Mug 16oz SKU-CM-006
516 $10,320 $8,256 $4 8%
Sticker Pack (Free Ship) SKU-SP-007
894 $4,470 $4,917 −$0.50 −10%
Sticker Pack is losing $0.50 per unit after shipping. Pulling it from the upsell flow recovers ~$447/month.
The income statement your bookkeeper would charge $400/month for. Live. Free.
dashboard.tearawaymedia.com / pnl
Profit & Loss
April 2026
vs. March: +18%
Net Revenue
$248,420
Cost of Goods Sold
Product cost
$74,526
Inbound freight
$8,210
Total COGS
$82,736
Gross Profit
$165,684
Operating Expenses
Meta & Google ad spend
$58,400
Shipping & fulfillment
$18,920
Payment processing
$7,452
Software & tools
$2,140
Loan repayment (interest)
$3,820
Other
$1,310
Total OpEx
$92,042
Net Profit
$73,642
Net margin
29.6%
See your real week-over-week trajectory. Not vanity revenue.
dashboard.tearawaymedia.com / trends
Weekly Net Profit
Last 12 Weeks
Avg / week: $18,420
$30,000 $20,000 $10,000 $0 -$5,000
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Best week
$25,180
W12 (current)
Worst week
−$2,140
W1 (post-restock)
12-wk trend
+248%
vs. opening week

Ten minutes to set up. Then it just runs.

Step 01

Connect

Shopify
Connected
Meta Ads
Connected
ShipBob
Connected

Shopify, Meta, and your fulfillment provider plug in once. Takes ten minutes.

Step 02

We Model

Order #10482 — Trail Pack Pro
Revenue$1,850
− COGS$555
− Shipping$42
− Fulfillment$18
− Ad spend$415
= Net profit$820

We add COGS, shipping costs, loan terms, and per-order economics for every SKU you sell.

Step 03

You See

Today's Profit Live
$3,142
+24% vs. yesterday $18,420 7-day avg

Open the dashboard each morning. Real profit, real-time. Plus we run your ads.

A full-stack growth partner. Not a vendor.

Tearaway works with brands as a full-stack growth partner — paid media, profit infrastructure, weekly review calls. Engagements start at $2,500/month plus a percentage of incremental net profit we generate.

Get a clean read on your real profit.

Three fields. We'll review your store and email you within 24 hours.

No spam. No newsletters. We use this to review your store.